Lesson 1: Overview of Salesforce Marketing Cloud Email Studio features and functionalities
Lesson 2: Understanding of email marketing fundamentals, terminology, and best practices
Lesson 3: Introduction to Email Studio interface, tools, and navigation

Lesson 1: Creating and customizing email templates, content blocks, and dynamic content
Lesson 2: Managing subscriber lists, data extensions, and audience segmentation
Lesson 3: Utilizing content builder, personalization strings, and dynamic content for targeted emails

Lesson 1: Designing and scheduling email marketing campaigns for different segments and personas
Lesson 2: Implementing journey builder, automation studio, and triggered sends for automated emails
Lesson 3: Testing and optimizing email campaigns for deliverability, engagement, and conversions

Lesson 1: Monitoring key email performance metrics like open rates, click-through rates, and conversions
Lesson 2: Analyzing email engagement data to identify trends, patterns, and opportunities
Lesson 3: Implementing A/B testing, multivariate testing, and optimization strategies for better results

Lesson 1: Understanding of email marketing regulations like CAN-SPAM Act and GDPR
Lesson 2: Ensuring compliance with email marketing guidelines, best practices, and industry standards
Lesson 3: Optimizing email deliverability and reputation through proper authentication and sender practices