Lesson 1: Overview of Salesforce Marketing Cloud's role in digital marketing and customer engagement
Lesson 2: Understanding Marketing Cloud architecture, data model, and key components
Lesson 3: Exploring the Marketing Cloud user interface and navigation

Lesson 1: Creating and customizing email templates, campaigns, and journeys using Email Studio
Lesson 2: Configuring automation workflows and triggers with Automation Studio
Lesson 3: Implementing best practices for email deliverability, segmentation, and personalization

Lesson 1: Designing and managing multi-channel marketing journeys with Journey Builder
Lesson 2: Configuring decision splits, activities, and triggers to orchestrate personalized customer experiences
Lesson 3: Integrating Journey Builder with other Marketing Cloud modules and external systems

Lesson 1: Utilizing Contact Builder and Data Designer to manage customer data and create unified customer profiles
Lesson 2: Implementing dynamic content, personalization, and predictive analytics to enhance customer engagement
Lesson 3: Ensuring data quality, compliance, and security within Marketing Cloud

Lesson 1: Leveraging Marketing Cloud's reporting and analytics tools to track campaign performance, measure ROI, and derive actionable insights
Lesson 2: Analyzing key marketing metrics such as email open rates, click-through rates, conversion rates, and customer engagement
Lesson 3: Generating reports, dashboards, and data visualizations to communicate campaign results and recommendations