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Salesforce Certified Marketing Cloud Consultant

Enroll in our Salesforce Certified Marketing Cloud Consultant Course today to take your marketing career to the next level. With flexible fees, EMI options, and job placement support.
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Course Duration: 60h
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About Course

This comprehensive course will equip you with the knowledge and skills to become a certified Marketing Cloud Consultant. Whether you’re a marketer, consultant, or Salesforce professional, this course will empower you to leverage the full potential of Salesforce Marketing Cloud to drive successful marketing campaigns and deliver exceptional customer experiences. Our Salesforce Certified Marketing Cloud Consultant Course provides comprehensive training on using Salesforce Marketing Cloud to design, execute, and analyze marketing campaigns that drive business growth and customer engagement. Through hands-on exercises, real-world case studies, and practical insights, participants will gain the expertise and confidence needed to excel as Marketing Cloud Consultants.

What you’ll learn

     Understanding of Bardot’s features, functionality, and integration with Salesforce CRM

     Creation and management of marketing assets such as emails, forms, landing pages, and engagement programs

     Implementation of lead scoring, segmentation, and automation rules to optimize lead management processes

     ICreation and management of personalized, data-driven marketing journeys to engage customers at every touchpoint of their lifecycle

     Implementation of best practices for email marketing, segmentation, personalization, and A/B testing to optimize campaign performance

     Utilization of Marketing Cloud’s reporting and analytics capabilities to track campaign effectiveness, measure ROI, and drive data-driven decision-making

Requirements

  • Basic understanding of digital marketing concepts and principles
  • Familiarity with Salesforce platform fundamentals is recommended but not required
  • Eagerness to specialize in marketing automation and customer engagement with Salesforce Marketing Cloud
  • Commitment to learning and continuous improvement

Course Content

Introduction to Salesforce Marketing Cloud (10 hours)

  • Overview of Salesforce Marketing Cloud’s role in digital marketing and customer engagement
  • Understanding Marketing Cloud architecture, data model, and key components
  • Exploring the Marketing Cloud user interface and navigation

Email Marketing and Automation (15 hours)

Journey Builder and Automation (15 hours)

Data Management and Personalization (10 hours)

Reporting and Analytics (10 hours)

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Course level:All Levels
Course Duration: 60h
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Last Updated:March 7, 2024

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